IDEAS DESERVE
A CINEMATIC FRAME.
POTATO is Pakistan’s premier creative media & visual production organization crafting cinematic brand films, high-impact commercials, feature documentaries, and broadcast studio productions.
PROVEN BY INDUSTRY LEADERS. CRAFTED FOR CINEMATIC EXCELLENCE.
When world-class brands, visionary founders, and agencies choose POTATO, they gain direct access to elite cinema optics, dedicated soundstages, and an obsession with visual narrative that turns viewers into lifelong believers.
Large-Format 8K & Anamorphic Glass
We own and shoot on ARRI Alexa Mini LF and RED V-Raptor XL systems paired with vintage Cooke Anamorphic glass for rich, unmistakable cinematic depth.
100% In-House Production Stages
Zero third-party bottlenecks. 3 soundstages, acoustic podcast suites, extensive motorized lighting grids, and grip trucks fully owned and ready.
Proven Track Record & Festival Laurels
Over 240 wrapped commercial, documentary, and brand campaigns with 48+ international awards. We consistently deliver under high-stakes timelines.
Rapid Pitch-to-Delivery & Cost Transparency
Direct collaboration with senior directors and master colorists. Clear fixed-price production packages with rapid 48-hour concept turnaround.
TRUSTED BY INDUSTRY TITANS & CREATORS
From Pakistan’s biggest broadcast productions to international commercial brands, these industry leaders rely on our stages, crews, and post pipeline.
Coke Studio
Music & Broadcast
“Multi-season studio capture & episodic doc series”
Khaadi
Fashion & Global Retail
“International brand films and season launch campaigns”
HBL
Banking & Innovation
“National TVCs and prime-time motion campaigns”
Daraz
E-Commerce & Tech
“Live-streamed arena productions & digital commercial suite”
Spotify Studios
Audio & Entertainment
“Studio A weekly flagship video podcast recording & cutdowns”
APEX Motorsport
Automotive & Performance
“High-velocity track commercials & launch films”
LANDMARK PAST PRODUCTIONS & ARCHIVE
Explore milestone past projects delivered by POTATO. Each production highlights our technical mastery, narrative precision, and measurable audience impact.
INDUS ECHOES
A 3-week 35mm cinematic expedition capturing ancient traditional waterways and delta fishermen. Won Best Cultural Documentary at 3 film festivals.
SOUL WEAVE
A masterclass in slow cinema and handloom craft, filmed across 14 historic artisan villages with custom vintage anamorphic optics.
BEHIND THE CHORD
Flagship multi-camera 4K live episodic music documentary series tracking legendary classical instrumentalists collaborating with young producers.
METROPOLIS ILLUMINATED
Futuristic night-time cityscape visual poetry shot across Karachi and Lahore neon skylines on Sony FX9 with master ACES color grading.
SOUNDWAVE LIVE ARCHIVE
A 12-part live broadcast podcast filmed with 4 PTZ robotic cameras and live 32-bit float audio in our Lahore Studio A acoustic soundstage.
VISITING FOR THE FIRST TIME?
WE TAKE THE RISK OUT OF PRODUCTION.
Every new partnership begins with a complimentary 30-minute creative scoping session, rapid 48-hour treatment delivery, transparent milestone budgeting with zero hidden gear fees, and full master ProRes 4444 + RAW asset delivery.
POTATO SHOWREEL
A collection of frames, stories, people, and moments we've brought to life across Pakistan and South Asia. 8K RAW capture, custom anamorphic optics, and unrestrained human storytelling.
POTATO SHOWREEL 2026
WHAT WE CRAFT
From initial scriptwriting to large-format 8K capture, high-speed cinema drones, broadcast studios, and Dolby Atmos finishing.
VIDEO PRODUCTION
Full-spectrum visual production from initial script concept to wrap day. High-end cinema packages, experienced crews, and distinct art direction.
POST PRODUCTION & FINISHING
Precision storytelling in the edit suite. Master color grading in calibrated ACES/HDR, custom 3D motion design, and immersive spatial sound mixing.
PODCAST & LIVE STUDIO
A turnkey broadcast studio engineered for high-impact conversations, executive interviews, video podcasts, and live streaming.
AERIAL & HIGH-SPEED FPV
Breathtaking low-altitude FPV dives, high-speed vehicle chases, and stabilized 8K aerial cinema for cinematic scale across Pakistan.
EQUIPMENT RENTAL
Production-ready cinema packages tested and prepped by working DPs in Pakistan. Available for daily or weekly hires in PKR.
FEATURED WORK
NIGHT STORIES
KINETIC PULSE
THE ARCHITECT'S ECHO
SOUND & FREQUENCY
HORIZON VERTICAL
OBSIDIAN CHRONO
YOUR CONVERSATION.
OUR PRODUCTION.
Engineered from the ground up for high-profile talk shows, executive video podcasts, and multi-cam roundtables. Broadcast sound, 4K multi-camera switching, and turnkey viral clip production.
STUDIO A: THE BROADCAST LOUNGE
Designed for flagship video podcasts, roundtables, and high-profile guest interviews in Lahore.
Everything Included In Session:
- 3x 4K Cinema Camera Angles with Sony FX6/FX3 & G-Master glass
- 4x Shure SM7B microphones with broadcast boom arms & DSP
- Full RGB motorized overhead lighting grid tuned to your brand
- On-site Audio & Video Technical Director included
- Live switcher recording + isolated raw 4K camera tracks
- Private green room with refreshments & high-speed Wi-Fi
- Same-day raw file delivery via private 10Gbps fiber link
EQUIPMENT CATALOG
Meticulously maintained cinema packages prepped and bench-tested by working DPs. No generic checkout — direct cinematographer reservations.
ARRI ALEXA Mini LF (Ready to Shoot)
Large Format 4.5K cinema sensor with legendary ARRI color science and extreme dynamic range.
RED V-RAPTOR XL 8K VV
Flagship unified XL studio body with 8K 120fps Full Frame sensor and electronic ND.
Sony FX3 Cinema Line Kit
Ultra-compact Full-Frame 4K 120fps cinema camera for gimbals, FPV, and agile B-roll.
Cooke Anamorphic /i Full Frame Plus 3-Lens Set
The timeless "Cooke Look" with organic 1.8x anamorphic oval bokeh and gentle flare characteristics.
Zeiss Supreme Prime 5-Lens Set (25/35/50/85/100mm)
Ultra-fast T1.5 full frame cine primes with modern micro-contrast and silky smooth focus falloff.
Aputure Electro Storm CS15 1500W Point-Source RGB
Massive 1500W full-color point-source fixture rivaling 1.8K HMIs with CRMX & IP65 weather rating.
Nanlite Forza 720B Bi-Color Spot Light
High-output 800W Bi-color LED light for key lights, window punch, and softboxes.
DJI Inspire 3 8K Cinema Drone Kit
Centimeter-level RTK positioning, full-frame 8K ProRes RAW / CinemaDNG aerial system.
DJI Ronin 2 Professional Gimbal System
Heavy-payload 30 lb stabilizer for full ARRI and RED cinema setups with car mounts and jib arms.
Teradek Bolt 4K MAX 750 Wireless Video Kit
Zero-delay uncompressed 4K HDR wireless video transmission up to 750 ft line-of-sight.
Shure SM7B Broadcast Mic 4-Pack + Rodecaster Pro II Kit
Industry gold standard podcast and multi-speaker audio bundle with on-board processing.
SmallHD Cine 13 4K High-Bright Production Monitor
13-inch 4K 1500-nit daylight viewable production monitor with PageOS 5 toolset.
Need a customized multi-camera or lighting package?
We build bespoke camera packages with lens kits, wireless video, and grip trucks tailored to your shoot.
HOW WE WORK
From inception to delivery, every stage of our production workflow is tuned for creative audacity, crystal clarity, and precision execution.
IDEA
Deconstructing the vision.
PLAN
SHOOT
EDIT
DELIVER
01 — IDEA
We listen deeply. Understanding your core message, audience emotional frequency, and aesthetic goals. We formulate original creative treatments, visual metaphors, and conceptual angles.
WE MAKE THINGS
WORTH WATCHING.
POTATO brings together creative direction, world-class cinematography, broadcast technology, and surgical post-production to create meaningful visual content that commands human attention.
Full-scale production capability anywhere on Earth.
DIRECTORS & CREW LEADERSHIP
Marcus Vance
Creative Director & FounderFormer documentary DP and commercial director with 14 years filming across 30+ countries.
Elena Rostova
Head of CinematographySpecialist in vintage anamorphic glass, macro optics, and large-format ARRI color science.
Julian Mercer
Lead Colorist & Post DirectorACES color scientist and finishing artist with credits across Netflix, Cannes, and BAFTA shorts.
Soren Lindqvist
Lead Aerial & FPV PilotFAA Part 107 certified extreme chase pilot for automotive and high-alpine expeditions.
TRUSTED BY PEOPLE
WITH SOMETHING TO SAY.
“POTATO delivered the most visually commanding commercial film our company has ever produced. Their cinematic restraint and technical mastery are unmatched.”
Elena Vasquez
Global Head of Brand · APEX Motorsport“From our multi-cam podcast sessions to the viral short cutdowns, POTATO Studio feels like a natural extension of our editorial voice.”